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How Can I Tell If It’s Working? ROI & Restaurant Social Media

by John Moore | Jul 5, 2012 | Facebook, ROI, Social Media Management, Twitter

Invariably, when speaking to a client, or someone else in the restaurant industry, the question comes up: “Okay, I get it –  I need to use Social Media in promoting my business and it doesn’t make sense to let the intern, or weekend hostess manage it...

Restaurant Too Successful For Social Media?

by John Moore | May 22, 2012 | Facebook, Social Media Management, Twitter

While most restaurateurs or managers I speak to have come to the somewhat obvious conclusion that if social media provides them with another method to connect with customers and increase sales then it would be irresponsible not to at least find out what it’s all...

Facebook Timeline Message Feature

by John Moore | Mar 24, 2012 | Facebook, Social Media Management

Fans now have the ability to privately message your Facebook Fan Page directly through the new message feature located at the bottom right hand corner of your Timeline, above the application icons. Admins do have the option to turn this feature on or off. One...

Facebook Timeline Cover Photos – The Big Picture

by John Moore | Mar 20, 2012 | Facebook, Social Media Management

The most visually striking of all the new Facebook Timeline features is the Cover Photo.  More than any other single component this is going to brand your restaurant on Facebook and make a significant statement about who you are.  There are many options on how to...

QR Codes – How Restaurants Are Serving Them Up

by John Moore | Jan 5, 2012 | QR Codes, Social Media Management

QR (or Quick Response) Codes – These square bar codes are appearing virtually everywhere now – from coupons to labels to ads to billboards.  They can be scanned in by smart phones and can then take the user to a video, webpage or opt-in form.  We’ve...

5 Ways to Increase Your Restaurant Facebook Fan Base

by John Moore | Dec 20, 2011 | Facebook, Social Media Management

You’ve set up your page, you’ve got regular updates and your posts are getting great feedback – it’s time to invite more people to join the conversation. Facebook is all about interaction and viral propagation – here are five great ways...
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