While it can be hard to keep up with Google’s SEO polices and listing practices, one service you can – and definitely should – take advantage of is creating a Google Business View Virtual Tour.
Google’s Virtual tours allow businesses to “show off” their locations – and they’re particularly effective for restaurants. The Virtual Tours are viewable from any device ( desktop, tablet, mobile, etc), and are housed on Google’s servers (Search, Maps, Google My Business..) for free. It’s a one-time photography service, and you own the rights to the images. The tours can also be placed onto all your outgoing marketing media (website, Facebook, Twitter, etc). They show up directly in Google Search and Maps, so that a potential customer can actually take a “look inside”, while getting hours, directions, phone numbers and checking out the menu.
Del Posto Restaurant NYC
To drive a higher level of engagement with participating restaurants, NYC & Company embedded Google Maps Street View and Business View on its website at NYCgo.com. In particular, Business View, which offers fully interactive virtual tours of business interiors, gives diners a valuable new way to explore participating restaurants.
55% of all participating restaurants had Business View and results showed that diners were more likely to reserve a table at those restaurants. In New York City’s competitive food scene, this compelling visual imagery offered these restaurants a valuable edge.
- On average, restaurant listings that included Business View had a 30% higher click through to reservations
- Visitors who viewed Business View for a given business clicked through to make a reservation 50% of the time (20% more than visitors who didn’t view Business View)
- 84% of 1,300 surveyed customers said Business View played a factor in their restaurant choice
- The magical 18-34 age group picked the restaurant that had a virtual tour available over a competitor that did not by over 3 to 1.
How to get started
Find a Google Trusted Photographer or Trusted Agency on the Business View website at maps.google.com/businessview and set up a photo shoot. You should be able to find severval for your city or area. Contact each one for a quote.
“For NYC Restaurant Week, we have seen that the more engaged consumers are, the more likely they are to book multiple reservations. Being able to feature Google Maps Business View, along with menu previews, as part of our booking experience has had a direct impact on our visitors’ decision to make a reservation.”
Edward A. Hogikyan
Senior Vice President, Marketing
NYC & Company