Del Posto
The most visually striking of all the new Facebook Timeline features is the Cover Photo. More than any other single component this is going to brand your restaurant on Facebook and make a significant statement about who you are. There are many options on how to address this marketing challenge – and one is always ask a professional – but for those of you that are tackling this problem from your own office here are some helpful tips:
The default size for all Cover Photos is 851 pixels width by 315 pixels in height. If you use an image that’s smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide and may not contain:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
Cover Photos should consist of high resolution pictures of either your restaurant or cuisine that display an image consistent with your décor, menu and philosophy. The example above of the cover photo we used for Del Posto shows a distinctive picture of the bar shot from above. The example of Otto Pizzeria & Enoteca below is simply a great shot of one of their most popular pizzas. Either way is fine – just keep things clean and direct – not so busy that it’s going to annoy fans on multiple sightings or distract visitors from engaging with your food posts. Facebook pages are slowly evolving into destinations that will eventually rival that of your website – it is critical that this commercially vital avenue of network communications be developed thoughtfully and creatively.
Otto Enoteca & Pizzeria
Resources:
https://www.facebook.com/help/timeline/cover
https://mashable.com/2012/02/29/facebook-timeline-pages-cover-photos/