Make the most of your free Google listing.
Google Posts are now live for all Google My Business users and will appear in both Google search and maps results. Posts remain active for one week. Show up when customers search for your restaurant on Google Search and Maps. Google My Business lets you post updates to showcase what’s new, respond to reviews to build loyalty and add photos to highlight what makes your business special.
As the audience for free Facebook posts on your business page shrinks daily the one thing you can count on is the fact that pretty much everyone that visits your restaurant is going to Google you. We’ve finally reached the tipping point – it’s time to meet your customers where they actually are – not where you’d like them to be. It’s great that you’ve hired an agency to manage your social media channels, and we’re sure they take great photos and post awesomely engaging messages – but if no one sees them it’s like producing a huge Broadway show in an empty theater.
While Google business pages have admittedly been lingering in limbo for years while the company had tried to figure out exactly how to promote them effectively they have slowly become more relevant. Simply because Facebook has done the opposite. It’s worth the effort to post to your Google page once or twice a week to keep your business up to date on the one platform that is free – and guaranteed to be seen on a regular basis.