We all know that social media and digital marketing are critically important to any effective restaurant promotional plan. Yet it remains incredibly difficult to quantify results—especially when trying to determine the resources devoted to them. Trying to prioritize...
When it comes to limited-time promotions for the holidays, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact. Many companies rely on email marketing for promotions, while others swear by social media ads....
Photos – yes, of course you understand that pictures of food are an important part of any restaurant’s promotional campaign, whenever tweeting or posting an update about the menu, wine, or even a new cocktail, it should always be accompanied by a picture. But...
Facebook has now enabled users to upload video to the header of their business pages. The perfect implementation of this new feature is to post a video generated from your Google Virtual Business Tour. You can see an example here on the Felidia Facebook page. You...
Mobile – Easily the most important trend this year – it is also the one that offers the biggest opportunity. Here’s the skinny – mobile internet use in the U.S. is set to overtake wired use this year – and this shift is happening even faster for social...
While hashtags might have begun life as easily referenced Twitter subjects they are not just the punchline of a Jimmy Fallon video (http://goo.gl/PJvuPM). They have evolved into a unique communications platform unto themselves that can serve as the connective tissue...
